Led the creative development of the campaign, working closely with the local agent on ideation, key visual direction, and product and event approvals.
Developed and approved the product launch of Hello Kitty ā¤ļø Jelly Bunny launch, collaborating with the local team across ideation, product and event approvals, and ensuring brand consistency throughout the campaign.
Health & Beauty
Developed and approved the product launch of Tanned My Melody & Kuromi Charmiss makeup launch in Bangkok, including the PR KOL event, while working closely with the local team to ensure brand consistency across the campaign.
Fast-Moving Consumer Goods
Led and approved the creative development of Hello Kitty Ć Singha Water campaign, supporting a large-scale integrated marketing campaign across media, retail, and promotional touchpoints while ensuring consistent brand execution.
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Automotive
Approved the creative direction, products and key visuals for the Cinnamoroll Ć Honda collaboration, spanning the motorbike, helmet, merchandise, and campaign touchpoints, while ensuring a cohesive and on-brand execution across the full product experience.
E-commerce, Fashion
Developed creative direction and for Hello Kitty Lazada Endless Holiday launch, approving the product laung of a high-impact collaboration that drove strong engagement and contributed to a successful, sold-out collaboration.
Fast-Moving Consumer Goods
Developed creative direction and approved key visuals and products for the My Melody & Kuromi Ć 7-Eleven launch, creating a cohesive campaign across retail, promotional, and in-store touchpoints while ensuring consistent brand execution.
Promotions
Led product approvals for the Cinnamoroll Ć Starbucks Philippines collaboration, while additionally customising artwork and creative assets for this special campaign.