With the support of my talented co-worker, Jessica, who handwritten the playful letters of the logo, I refined the key visual to create this extensive marketing toolkit featuring key visuals in varying orientations, as well as social media assets and an influencer kit idea.
This campaign visuals were heavily inspired by the Y2K aesthetic, communicating a dreamy and colourful mood to the carnival that is trendy to consumers of today.
The toolkit is still subject to approval by the Global Team, where I largely directed and created the entire creative conceptualisation of this project, with the lovely help of my team leaders to give feedback to refine the design, so as to convey the vibe I wanted to best.
The platinum and dazzling key visual was done by my awesome team leader, Angelika, where I supported with the curation of the entire marketing tool kit from the key visual. This included readapting the key visual to different dimensions, retail space mock-ups, and social media assets.
The key visual was done by the Disney Global team, where I then adapted the visual to e-commerce banners for Shopee, as well as social media assets.
With the support of my talented co-worker, Jessica, who handwritten the playful letters of the logo, I refined the key visual to create this extensive marketing toolkit featuring key visuals in varying orientations, as well as social media assets and an influencer kit idea.
The key visual and design direction was done and led by my gifted co-worker Joanne, where I supported her with the curating of this e-commerce toolkit, getting the different banners customised according to the theme of the campaign. The toolkit also includes social media assets.
Since it was a big project, different parts of the toolkit was allocated to members of the team, where we worked off each other’s strengths to efficiently produce this marketing toolkit for APAC.
I focused on adapting the key visuals, as well as imagining the retail spaces. Social assets and an influencer kit idea is included in this toolkit for the local markets to use.
These boxes are outside of the basic 50x50x50cm options, and function to be sent to influencers for public relation purposes.