I’m a Singapore-based designer with a passion for creating thoughtful, purposeful work that brings together brand, creativity and everyday experiences.
For the past two years, I’ve worked with Sanrio Southeast Asia across design and brand assurance, developing creative work while ensuring brand consistency across touchpoints. Prior to that, I worked with creative teams across Disney APAC, Klook and Eden+Elie, gaining experience across different brands, audiences and cultural contexts.
I hold a Bachelor of Arts in Design Communication from LASALLE College of the Arts, and my approach to design is grounded in curiosity, intentionality and a strong willingness to learn. I enjoy translating ideas into work that is not only visually engaging, but also meaningful, considered and aligned with a larger brand vision.
Having spent six months on exchange in the Netherlands, I developed a deeper appreciation for design, art and culture — and an even greater curiosity about how creative work can shape the way people experience the world.
Outside of design, you’ll probably find me over coffee with a friend, exploring a new city, reading C.S. Lewis, or serving youths at church.
I’m excited by opportunities to work with people and brands whose values, ambition and vision I genuinely believe in.
Feel free to drop me an email if you’re interested in working with me! Resume is also available upon request 🥳