Led the creative development of the campaign, working closely with the local agent on ideation, key visual direction, and product and event approvals.
Developed and approved the product launch of Hello Kitty â€ïž Jelly Bunny launch, collaborating with the local team across ideation, product and event approvals, and ensuring brand consistency throughout the campaign.
Health & Beauty
Developed and approved the product launch of Tanned My Melody & Kuromi Charmiss makeup launch in Bangkok, including the PR KOL event, while working closely with the local team to ensure brand consistency across the campaign.
Fast-Moving Consumer Goods
Led and approved the creative development of Hello Kitty Ă Singha Water campaign, supporting a large-scale integrated marketing campaign across media, retail, and promotional touchpoints while ensuring consistent brand execution.
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Automotive
Approved the creative direction, products and key visuals for the Cinnamoroll Ă Honda collaboration, spanning the motorbike, helmet, merchandise, and campaign touchpoints, while ensuring a cohesive and on-brand execution across the full product experience.
E-commerce, Fashion
Developed creative direction and for Hello Kitty Lazada Endless Holiday launch, approving the product laung of a high-impact collaboration that drove strong engagement and contributed to a successful, sold-out collaboration.
Fast-Moving Consumer Goods
Developed creative direction and approved key visuals and products for the My Melody & Kuromi Ă 7-Eleven launch, creating a cohesive campaign across retail, promotional, and in-store touchpoints while ensuring consistent brand execution.
Promotions
Led product approvals for the Cinnamoroll Ă Starbucks Philippines collaboration, while additionally customising artwork and creative assets for this special campaign.
With the support of my talented co-worker, Jessica, who handwritten the playful letters of the logo, I refined the key visual to create this extensive marketing toolkit featuring key visuals in varying orientations, as well as social media assets and an influencer kit idea.
This campaign visuals were heavily inspired by the Y2K aesthetic, communicating a dreamy and colourful mood to the carnival that is trendy to consumers of today.
The toolkit is still subject to approval by the Global Team, where I largely directed and created the entire creative conceptualisation of this project, with the lovely help of my team leaders to give feedback to refine the design, so as to convey the vibe I wanted to best.
The platinum and dazzling key visual was done by my awesome team leader, Angelika, where I supported with the curation of the entire marketing tool kit from the key visual. This included readapting the key visual to different dimensions, retail space mock-ups, and social media assets.
The key visual was done by the Disney Global team, where I then adapted the visual to e-commerce banners for Shopee, as well as social media assets.
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With the support of my talented co-worker, Jessica, who handwritten the playful letters of the logo, I refined the key visual to create this extensive marketing toolkit featuring key visuals in varying orientations, as well as social media assets and an influencer kit idea.
The key visual and design direction was done and led by my gifted co-worker Joanne, where I supported her with the curating of this e-commerce toolkit, getting the different banners customised according to the theme of the campaign. The toolkit also includes social media assets.
Since it was a big project, different parts of the toolkit was allocated to members of the team, where we worked off each otherâs strengths to efficiently produce this marketing toolkit for APAC.
I focused on adapting the key visuals, as well as imagining the retail spaces. Social assets and an influencer kit idea is included in this toolkit for the local markets to use.
These boxes are outside of the basic 50x50x50cm options, and function to be sent to influencers for public relation purposes.
Using photoshopped I prepared these product photos to provide a seamless feel with the existing product photos in their website.
Not all different variations of the colours were photographed too, where I had to refer to the Swarovski crystal chart to get the colours as closely matched to the actual jewelry.
Actual product listings can be found here đ«
*Raw photos were not taken by me.
Actual product listings can be found here đ«
The whites and reds were adjusted manually from prior product photos, achieving a consistency with existing products efficiently.Â
Actual product listings can be found here đ«
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HOLEY
Achieving space and alignment was crucial for making this publication. The entire theme of the magazine was visioned to have muted colours and clean typography, which matched the tone and aesthetic of the subject matterâthe vase. This visual language complimented the off-white ceramic vase embellished with detailed carvings and patterns.
Every aspect of the publication was meticulously considered, from the low-contrast photos, to the tone and voice of the copy, to the texture of the paper. The final product aimed to look classic and elegant.
BONUS: A video was made to accompany the content of this mysterious vase project. đ¶
HOLEY - YouTube Video
THE DYSFUNCTIONAL CLASSICS
âThe Dysfunctional Classicsâ is a collection of excerpt books subverting bookmaking theories Jan Tschichold advocates in his writings compiled in The Form of the Book: Essay on the Morality of Good Design, exploring its effects on the design of the book and to its reader.
This series of books playfully juxtapose Tschicholdâs narrative for book ideals with its âbad formâ, prompting reflection on the impact of his book design principles. By bending rules, the project explores the rigidity of design theoryâare they to be strictly followed, or could deviations offer unexpected beauty and functionality? In underlining this tension, âThe Dysfunctional Classicsâ serves as both a creative exploration and a dialogue on the balance between tradition and innovation in bookmaking.Â
STREET
 THEATRE
The illustration on the book cover form the word âtasteâ, where each individual character is a different outdoor performance. The typography of the book title is also influenced by theatric Broadway.
KARA CAFE FOOD ILLUSTRATIONS
Meant for social media publicity of the varying celebratory bundles, each dish in this Fatherâs Day campaign lunch sets were illustrated and put together for a young, doodle-like feel.
The post did well and received positive feedback and customer-interaction on social media.
GER.MINATE
Inspired by the theme of bees, the logo is meant to represent âmilk & honeyâ. The owner wishes that the brand would sprout a cheerful goodness and love through her dishes.
NO WORDS, VOL. 001
The vision for this instrumental album was to bring listeners on a dark journey through the ocean; with a still and comforting warmth that lurks even in the midst of uncertainty and mystery. Attempting to bring the feelings of the beautiful tracks to life led to this album artwork.