by liviaABOUT
DISNEY BABY: BUNDLE OF JOY2024
Inspired by building blocks, this, ‘Bundle of Joy’ campaign celebrates Disney Baby.

With the support of my talented co-worker, Jessica, who handwritten the playful letters of the logo, I refined the key visual to create this extensive marketing toolkit featuring key visuals in varying orientations, as well as social media assets and an influencer kit idea.


DISNEY: FUNTASTIC BAZAAR 20242024
This is the latest project I worked at for Disney’s ecommerce campaign at the end of this year. 

This campaign visuals were heavily inspired by the Y2K aesthetic, communicating a dreamy and colourful mood to the carnival that is trendy to consumers of today.

The toolkit is still subject to approval by the Global Team, where I largely directed and created the entire creative conceptualisation of this project, with the lovely help of my team leaders to give feedback to refine the design, so as to convey the vibe I wanted to best.



DISNEY 100: SHARE THE WONDER2023
This D100 campaign celebrates Disney’s 100th anniversary.

The platinum and dazzling key visual was done by my awesome team leader, Angelika, where I supported with the curation of the entire marketing tool kit from the key visual. This included readapting the key visual to different dimensions, retail space mock-ups, and social media assets.



DISNEY 100: MAY ALL YOUR WISHES COME TRUE2023
This marketing toolkit supports the e-commerce aspect for this D100 Christmas campaign. 

The key visual was done by the Disney Global team, where I then adapted the visual to e-commerce banners for Shopee, as well as social media assets.
 



DISNEY PRINCESS: BE THE PRINCESS IN YOU2023
Inspired by building blocks, this, ‘Bundle of Joy’ campaign celebrates Disney Baby.

With the support of my talented co-worker, Jessica, who handwritten the playful letters of the logo, I refined the key visual to create this extensive marketing toolkit featuring key visuals in varying orientations, as well as social media assets and an influencer kit idea.



DISNEY: FUNTASTIC BAZAAR 20232023
Funtastic Bazaar is an annual Shopee e-commerce campaign held towards the end of the year. It is themed on carnival bazaar fun.

The key visual and design direction was done and led by my gifted co-worker Joanne, where I supported her with the curating of this e-commerce toolkit, getting the different banners customised according to the theme of the campaign. The toolkit also includes social media assets.



MARVEL: SPIDER-MAN WORLD OF WEBS (ALL AGES)2024
This campaign celebrates the multitunidal-universe lore of Spider-man. This key visual was done by my team leader Angelika for an all-age audience.

Since it was a big project, different parts of the toolkit was allocated to members of the team, where we worked off each other’s strengths to efficiently produce this marketing toolkit for APAC.

I focused on adapting the key visuals, as well as imagining the retail spaces. Social assets and an influencer kit idea is included in this toolkit for the local markets to use.



INFLUENCER KIT/BOXES2022-2023
A collection of miscellaneous influencer kits and boxes I have conceptualised and mocked up in support their respective marketing campaign toolkits.

These boxes are outside of the basic 50x50x50cm options, and function to be sent to influencers for public relation purposes.
PETITE VINTAGE SPARKLE EARRINGS2024
This new range of earrings were photographed with slight lighting constraints.

Using photoshopped I prepared these product photos to provide a seamless feel with the existing product photos in their website.

Not all different variations of the colours were photographed too, where I had to refer to the Swarovski crystal chart to get the colours as closely matched to the actual jewelry.


Actual product listings can be found here đŸ«–



*Raw photos were not taken by me.



CELESTIA CIRCLE THREADER EARRINGS2024
With the new improved proportions of the product — a longer chain and shorter rod — this project efficiently corrects the new proportions of the product photo without needing to initiate a whole photoshoot.

Actual product listings can be found here đŸ«–



SINGAPORE EDITION2023
The colours of the beads that were a National Day special celebrating Singapore’s 58th birthday.

The whites and reds were adjusted manually from prior product photos, achieving a consistency with existing products efficiently. 


Actual product listings can be found here đŸ«–
 

HOLEY

SCHOOL ASSIGNMENT

This publication was deeply inspired by architectural art and travel magazine CEREAL.

Achieving space and alignment was crucial for making this publication. The entire theme of the magazine was visioned to have muted colours and clean typography, which matched the tone and aesthetic of the subject matter–the vase. This visual language complimented the off-white ceramic vase embellished with detailed carvings and patterns.

Every aspect of the publication was meticulously considered, from the low-contrast photos, to the tone and voice of the copy, to the texture of the paper. The final product aimed to look classic and elegant.


BONUS
: A video was made to accompany the content of this mysterious vase project. đŸ¶

HOLEY - YouTube Video



THE DYSFUNCTIONAL CLASSICS

GRADUATION PROJECT

“Perfect typography is more a science than an art. [...] Unerring taste, the hallmark of perfection, rests also upon a clear understanding of the laws of harmonious design.” 

‘The Dysfunctional Classics’ is a collection of excerpt books subverting bookmaking theories Jan Tschichold advocates in his writings compiled in The Form of the Book: Essay on the Morality of Good Design, exploring its effects on the design of the book and to its reader.

This series of books playfully juxtapose Tschichold’s narrative for book ideals with its ‘bad form’, prompting reflection on the impact of his book design principles. By bending rules, the project explores the rigidity of design theory—are they to be strictly followed, or could deviations offer unexpected beauty and functionality? In underlining this tension, ‘The Dysfunctional Classics’ serves as both a creative exploration and a dialogue on the balance between tradition and innovation in bookmaking. 





STREET

 THEATRE

SCHOOL ASSIGNMENT

In Rich Mullins biography he shares a line by Pablo Picasso: “Good taste is the enemy of great art.” This typographic design direction was deeply inspired by that quote, which is about honouring the artform of busking.

The illustration on the book cover form the word ‘taste’, where each individual character is a different outdoor performance. The typography of the book title is also influenced by theatric Broadway.


NO WORDS, VOL. 001

ALBUM COVER

Designed for local artist Aaron Matthew, this album art was released alongside his first album No Words, Vol. 001 on Spotify.

The vision for this instrumental album was to bring listeners on a dark journey through the ocean; with a still and comforting warmth that lurks even in the midst of uncertainty and mystery. Attempting to bring the feelings of the beautiful tracks to life led to this album artwork.




KARA CAFE FOOD ILLUSTRATIONS

SOCIAL MEDIA

KARA by Sogurt was a cafe located along Bukit Timah Road, and is a brand extension from the locally well-known froyo brand Sogurt. However, after 12 years they served their customers for the last time in June 2022.

Meant for social media publicity of the varying celebratory bundles, each dish in this Father’s Day campaign lunch sets were illustrated and put together for a young, doodle-like feel.

The post did well and received positive feedback and customer-interaction on social media.


© livia heng 2024